In the recent keynote address at the ANA Brand Activation and Creativity Conference Radio Flyer CEO Robert Pasin spoke about how the company uses the most recent technology in the creation of innovative products that are fun for kids and adults alike. Known as the Chief Wagon Officer Pasin has been leading the business to the next century of technological innovation.
Pasin Paul, who was director and CEO of Radio Flyer during his tenure as CEO, has seen Radio Flyer grow five years straight. In fact, Radio Flyer’s sales have surpassed $100 million. Radio Flyer has proven to be a strong pioneer in sustainable development and has a strong imagination under his direction.
Pasin claims there are many things you need to think about when designing products that are effective. Pasin along with his team try to stay up with the most recent trends regarding micromobility.
Pasin is also looking forward to his company’s direction into the next century of creativity. He’s committed to honoring the company’s rich culture and to reflect the shifting preferences of the consumer. Additionally, he is committed to ensure that the firm’s branding is as current as it can be.
Radio Flyer’s ebikes, ewagons, and e are only the start of an exciting new range of products. The new line will expand on the legacy that the company has established. Radio Flyer is also focused on designing high quality products that bring joy to children of all age groups.
Pasin and his team do not just create new products but also working to make the customer experience better. According to Pasin his team, lots of energy and time are involved in ensuring that Radio Flyer is doing its most that it can to stay in touch with its clients. Pasin, for example, engaged market research firms to discover the preferences of the Radio Flyer’s patrons. The Pasin team also designed Play Labs in the business’s head office. The play area featured a testing area and also a camera which could be used to view what employees actually performing in the field.
The company came up with the name FUNomenal to refer to the company’s culture. The business is a familial business, so it makes sense that Pasin would be a fan of the business trifecta family. Crain’s Chicago Business named him one of their “40 under 40” and Fortune magazine’s top employers in America. In addition, he was awarded an Daytime Creative Arts Emmy for the Radio Flyer short movie.
He was named as one of Fortune’s Top Workplaces and one of Glassdoor’s Top CEOs in the U.S., and his company is also among the top destinations to work in Illinois.
Pasin is a small boy who was captivated by the products from the firm. His grandfather owned the company and handed over the baton to him. The company even gave him an insider’s tour when he was young. He was unaware that nostalgia wasn’t the only way to innovate.