Greggs is a household name for its high-quality baked goods that are priced right, will be gracing London Gatwick Airport with its presence during the summer. Greggs famous Sausage Rolls will be available to both passengers arriving at the airport and people who are on the ground side of South Terminal. This is the seventh time that Greggs has opened for business at the retail store at London Gatwick Airport. Greggs Property director Tony Rowson commented, “We are actively following our plan for properties, which involves increasing and diversifying the retail estate, which also includes underground and rail and airports.” The move marks Greggs’ first foray into the south of England airport, making it the second busiest airport in Britain.
The method of developing an airport-specific format for Greggs has been a slow procedure, beginning in the year the first store opened in Newcastle, England. More than two decades later there are just seven Greggs locations at airports: Manchester, Leeds, East Midlands, Liverpool, Birmingham, and shortly, London Gatwick. Although these locations are receiving excellent satisfaction from people seeking low-cost quality, this is different from many retail airport strategies that are more inclined to provide offers with higher profits and a robust brand image internationally including the food and beverages.
Greggs has been a keystone of British heritage for over a century. They sell millions of sausage rolls , steak bakes and vegan sausage rolls at their more than outlets across the UK. Greggs joined forces with Primark which is a discount retailer to launch an innovative venture in the year 2000. They have a variety of operations that allow them to operate businesses in limited spaces such as airports. Nevertheless, while managing retail outlets at airports customer satisfaction has to be taken into consideration – this is where Greggs could have an important role to play.
Despite offering a variety of donuts, salads as well as sandwiches at its franchise locations, the retailer is continuing to focus its efforts on introducing new locations that will be frequented by people who shop, work, and travel. Rowson added, “We continue to concentrate on introducing new, accessible locations that allow people to go to work, shop and shop.” London Gatwick Airport provides short and long-haul services, primarily to leisure travelers. They are planning to change the spot at Costa Coffee directly next to the gates to allow Greggs has a place.
Greggs has announced that it will provide an enjoyable “welcome home” for its current British customers who are aware of the brand as well as the services offered. It is also a perfect chance to allow Greggs to assess its offerings on an international level, as this will be their greatest airport location yet. Airports aim to give an unique “sense” of place through different outcomes. It is possible create a pleasant atmosphere that is welcoming to visitors from all over the world which may not have been comfortable with the name. In full control of their supply chain Greggs anticipates welcoming its customers through this new initiative.
Greggs switched from bakery items into food-on-the-go products in the last few years and will soon open all, or even more, units in the next several years. The business made an operating profit of PS, million ($, millionin the 12 months to December 31 , with an % growth for the entire fourth quarter. Roisin Currie, Chief Executive Officer, predicted difficult market circumstances, however she added that the company’s worth proposition will remain “highly useful” in the quest to manage their spending.
As a conclusion, the new Greggs location at Manchester Airport is an exciting development and a great opportunity for the business to take its brand to new highs. Greggs is a trusted brand for British customers and provides a wonderful shopping experience for tourists from abroad. Greggs will ensure that customers receive the same high-quality services and food they’ve been accustomed to. With this new venture, all passengers can anticipate a being welcomed as they enter the airport.